How to Create Consistent Branding Across Platforms Branding is a cornerstone of building a successful, recognizable business. Furthermore, Consistency is key in creating a loyal, satisfied customer base and audience. There are specific strategies that can be implemented to accomplish this. Importance of Consistency Consistency builds trust between the customer and the business. With this level of trust, consumers are...

Staff Picks Episode 1 - Natalie’s Favorites AT CB Station, our team members are our family. This month we’re straying away from our typical blog posts and sharing one of our most valuable team member’s favorites, Natalie Spingold. Natalie is our Director of Sales and Marketing, has worked in the fashion industry for nearly 30 years, and has a great...

Our Story: From the Ground Up Woman-Owned & Operated CB Station was founded back in 2012 by Indian-born, female entrepreneur, Manali Shah. She began selling individual canvas bags out of her garage and on eBay. At the start, Manali was running this business part-time, while raising her two young sons. Once her boys started elementary school she had more free...