How to Market Your Business in the Age of Social Media
Marketing in the Digital Age
We are seeing a marketing rebirth of sorts in 2023. There are exponential benefits that go beyond an influx of sales.The digital marketing industry is shifting from tech-focused messages that interrupt the consumer journey to data-focused marketing, in other words, content that carries consumers through the entire customer journey from start to finish.
This shift in mentality will give marketers the ability to anticipate what consumers wand and feed that into the automation processes as well as the content that is put out for their consumption. Conversion Rate Optimization will no longer will be focused on the result or chasing the result that one has in mind as a business owner or marketer. This will revolutionize small business marketing and how the success of marketing campaigns is recorded from here on out.
Small Business Marketing Tips
As it is in many other aspects of digital marketing, SEO is incredibly important when it comes to building a website for your business. An SEO optimized website will perform better in search engines, appear higher in search results, and improve conversions as well. In fact, website SEO is 88% effective.
Another thing that should be including in small business marketing plans is to leverage social media marketing. In 2022, social media users increased by 4.2% and currently over 4.74 billion people use social media globally.
Through social media posts and digital marketing efforts, establish expertise in your niche. Using CB Station as an example, our niche is canvas bags within the fashion and gifting industry. Through our creation of high quality canvas bags, social media content, and deep industry knowledge, we have set ourselves up as canvas bags experts. A business’s social media profiles should explain who you are, what you do, and who you provide these products or services to.
In 2023, online communities are huge. Therefore, one of the top social media marketing tactics.Therefore, small business owners should strive to build a community for their audience. This community should connect members to one another, as well as to the business. An online community creates the opportunity for for direct communication between followers and a business or business owner. Furthermore, 63% of consumers expect businesses to provide customer service through social media (DMs). Therefore, it is important to have someone in charge of checking DMs and replying to consumer questions or issues. This will go a long way with consumers.
Before and since 2020, influencer marketing and brand collaborations have skyrocketed into popularity. These partnerships are typically enormously successful. In fact, over 1 in 4 marketers leverage influencer marketing, which offers 2nd highest ROI of any trend. However, it is important to select who you partner with intentionally. When selecting influencers specifically, their reach, engagement, relevance, and authenticity should be considered.
Keep up with our blog for more small business marketing tips and follow us on social media to stay up to date on new collections and product launches!