The Road Here and Lessons Learned

Origin Story Overview

The CB Station story began 11 years ago, in 2012. Manali Shah is the woman behind the brand, an Indian-born entrepreneur, wife, mother, and creative. We had humble beginnings, Manali launched her business originally on eBay with just a few bag styles while simultaneously raising 2 young boys.

Once her sons started elementary school, she began working on CB Station full time. From this, the company saw tremendous growth over a small period of time. Retailers began to show interest in our brand and product, which allowed us to grow organically and get creative with new canvas bag styles and colors.

Now, 11 years later, we have a strong clientele of small retailer globally. They constantly inspire us to create and provide the best quality products possible.

2023 is right around the corner and if you are a small business owner, you need to be prepared for the industry trends and changes. Branding, email marketing, and community building are all key to running a successful business in an ever changing marketplace. Whether you have already begun planning content and campaigns for the new year, or are just starting, consider including the following tactics and marketing trends.

Branding and SMM Platform Selection

Impactful digital marketing for small business begins with consistent and accurate branding, as well as social media platform selection. These two things should align seamlessly, starting with branding. As a business owner, your branding should reflect the goals of your business. The messaging, color palette, design, and goals should be consistent across all platforms, digitally and in-person.

Beyond branding, it is important to select the right social media platform