The Covid-19 pandemic rattled the world. People in every walk of life and business were affected. In turn, trends, best practices, and the industry itself changed quite rapidly. From the boom of social commerce due to shelter-in-place orders to social change movements causing higher consumer interest in company values, the pandemic played a role in key industry-standard changes.

Adaptability is Key

The pandemic forced businesses to adapt to rapidly changing trends and the state of the world.Due to the inability to shop in-stores because of social distancing and stay-at-home orders, social commerce became increasingly popular, specifically on Instagram and TikTok. AR also was expertly utilized for many reasons, even runway shows for Fashion Week. Both social commerce and AR worked to connect people virtually when they couldn’t gather in person. The more adaptable businesses have been, the more success they have seen during this uncertain